Philoxenia outlines the profile of the tourism business in the country, maintaining a strong exhibition brand name both in Greece and abroad. It is held annually every November at the Thessaloniki International Exhibition & Conference Center, welcoming a multitude of Greek and foreign trade visitors and the public, totaling 25,209.

The exhibition is organized by ACTA (Association of Cyprus Travel Agents) and is one of the most well-known exhibitions held in Cyprus, attracting 12,000 visitors and professionals in the tourism sector every year. The exhibition has been established as a very useful annual event where Cypriot travelers look forward to exploring their options not only for their summer vacations but also for their future travels.