A.I.T.E 2025 took place in Athens at the Zappeion Megaron exhibition center from December 8 to 10, 2025.

The Athens International Tourism & Culture Expo 2025 at Zappeion brought together over 130 exhibitors from Greece and abroad, showcasing a wide range of tourism products and new trends, from cultural and gastronomic tourism to experiential activities. The event attracted dozens of international professionals and Hosted Buyers, strengthening the outward growth of the Greek tourism sector. At the same time, B2B meetings were held, contributing to the creation of new partnerships and business opportunities.