The International Tourism Fair ITB was held in Berlin at the Messe Berlin exhibition center from March 5 to 7, 2024. A key feature of ITB is the large number of conferences, seminars, workshops, and press conferences held during the exhibition. The event hosted 5,500 exhibitors from 170 countries. The exhibition welcomed approximately 100,000 visitors, while 24,000 participants attended the sessions at the leading event of the travel industry. Journalists numbered over 3,200 from 103 countries. Concurrently, during the ITB Convention in Berlin, high-profile personalities offered extensive insights into specialized topics. Internationally renowned top speakers participated in a total of 200 sessions discussing issues and current trends such as artificial intelligence and more.