The International Tourismus Börse (ITB) International Travel Trade Show took place in Berlin at the Messe Berlin exhibition grounds from March 4 to 6, 2025. The main feature of ITB is the large number of conventions, seminars, workshops, and press conferences held during the exhibition. 170 countries participated in the expo, represented by over 5,800 exhibitors. The trade show welcomed approximately 100,000 visitors while also attracting high-ranking politicians: 39 ministers from 34 countries and 37 ambassadors visited the World’s Leading Travel Trade Show to exchange views on the latest developments and discuss policy decisions for the future of tourism.