ITB Berlin 2026, which took place from March 3 to 5 in Berlin and celebrated its 60th anniversary, brought together 5,601 exhibitors from 166 countries and approximately 97,000 trade visitors from around the world.

During the three days of the exhibition, thousands of business meetings took place, while the deals and sales generated are estimated at around 47 billion euros, confirming its role as the most important international B2B tourism exhibition.

Despite challenges in international air connectivity due to geopolitical developments, visitor attendance remained at levels comparable to the previous year, while interest was also particularly high for the ITB Berlin Convention, which attracted more than 24,000 participants and over 400 speakers.