Philoxenia exhibition showcased its extroverted character, attracting both the domestic tourism sector and significant international participants. This year, foreign trade visitors increased by 57%, coming from 41 countries, while over 4,000 meetings were held between exhibitors and hosted buyers.

The exhibition, held from November 14 to 16 at the Thessaloniki International Exhibition Center, featured 342 exhibitors from Greece and 25 countries, covering 12,000 square meters across four halls. Standout participants included countries like Moldova, Cuba, and nations from the Indian Ocean region, which joined for the first time.

More than 140 hosted buyers from 36 countries attended, along with business delegations from North Macedonia and Bulgaria, as well as high-level representatives from international tourism organizations.